Posted by: Bob Clark | August 30, 2007

Class of 2011 Mindset

Each year Beloit College releases the Beloit College’s Mindset List that reminds an old person like me about ways I can better communicate with college freshmen who tis year are part of the class of 2011. I confess that I know nothing about Beloit College except they publish this list each year. Each year I have found their list entertaining and informative.

Most of the freshmen entering college this fall were born in 1989. Here are a few of my favorites of this list of 70 items that can help in communicating with the class of 2011 (click the above link to see the entire list).

  • What Berlin wall?
  • Humvees, minus the artillery, have always been available to the public.
  • They have grown up with bottled water.
  • “Off the hook” has never had anything to do with a telephone.
  • They were born the year Harvard Law Review Editor Barack Obama announced he might run for office some day.
  • Wal-Mart has always been a larger retailer than Sears and has always employed more workers than GM.
  • U2 has always been more than a spy plane.
  • Tiananmen Square is a 2008 Olympics venue, not the scene of a massacre.
  • MTV has never featured music videos.
  • The World Wide Web has been an online tool since they were born.
  • They never saw Johnny Carson live on television.

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